Blog
Pricing your work isn’t a spreadsheet problem. It’s a confidence problem.
A vintage curator’s prices hadn’t moved in two years. Not because the stock hadn’t gone up in value, but because she’d never quite believed she could charge for it. Here’s what changed that.
UX for small businesses: What a vintage shop has taught me
What if the biggest barrier to conversion on a small business website isn’t on the website at all?
Before you spend another pound on marketing…
Why more traffic won’t fix a website that nobody can navigate.
Conversion rate optimisation for small businesses with heart
You don’t need 40,000 visitors and a data analyst to know if your new hero image is vibing with your visitors.