by Cate Sloan | Sep 14, 2026 | Marketing
Image by Daniel Gynn “This is the one I love,” I said, pointing to the canvas with the impression of a jungle, a house sunken into it and a storm-mauve sky. “Yes, I do too, but I think the price?” she replied, raising her palm to indicate it...
by Cate Sloan | Jul 29, 2026 | UX
Photo by Hannah Morgan on Unsplash I used to think that UX was purely digital. When I started my own business, offering UX and conversion to small businesses, I designed a formal, three-tier product offering. It all involved digital content: websites, emails, social...
by Cate Sloan | Jul 9, 2026 | Marketing, Three tips, UX
A client said to me this morning, ‘We’re thinking of investing in Google Ads.’ This often comes up in a first chat or a Take Heart Hour. When we’re not seeing the sales or leads we want, we assume we need more people through the door.Imagine a clothes shop full of...
by Cate Sloan | Feb 26, 2026 | CRO
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