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UX for small businesses: What a vintage shop has taught me

UX for small businesses: What a vintage shop has taught me

by Cate Sloan | Jul 29, 2026 | Uncategorized

Photo by Hannah Morgan on Unsplash I used to think that UX was purely digital. When I started my own business, offering UX and conversion to small businesses, I designed a formal, three-tier product offering. It all involved digital content: websites, emails, social...
Before you spend another pound on marketing…

Before you spend another pound on marketing…

by Cate Sloan | Jul 9, 2026 | Marketing, Three tips, UX

A client said to me this morning, ‘We’re thinking of investing in Google Ads.’ This often comes up in a first chat or a Take Heart Hour. When we’re not seeing the sales or leads we want, we assume we need more people through the door.Imagine a clothes shop full of...
Conversion rate optimisation for small businesses with heart

Conversion rate optimisation for small businesses with heart

by Cate Sloan | Feb 26, 2026 | CRO

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